CRM : Customer Relationship Management

CRM helps the optimisation of communication with customers and prospective customers at all contact points:

• marketing: management of marketing campaigns, targeting prospects, event management, opportunities, E-marketing, call center productivity management and lead management
• sales: management tools for accounts, contacts, opportunities
• after sales: customer service, issue management

CRM is also a collaborative tool that makes it easy to track all communication with a company, evaluate the impact of marketing campaigns and review the return on investment from participating in commercial events and exhibitions.

It is also possible to set up workflows to drive a prospect to a sale, to make quotes, invoice customers and to manage diaries and contacts of the sales force.